This is an example of a controversial video ad, in many cases it would appear to be about violence or harassment, when in reality it is comparing eating fish to that of sexual assault and domestic abuse. Obviously many people take animal rights very seriously however putting it in such a way does cause feelings of distaste, as rape is much more serious when compared to eating fish, which happens on a day to day basis. This is a PETA ad, which is designed to draw attention, even if controversial. This axe advert is another with that of controversy as it is very distasteful and would be viewed as crude perhaps by an elderly audience, at that parents and carers would not want to expose their children to this kind of content. Although the Ad clearly represents the product, it has unneeded sexual undertones, which are quite clearly used just to draw in the demographic which their product is made for, i.e. teenage boys/younger men. In many cases sex sells and so it is a crucial aspect of the advertisement business, however this advert perhaps takes a step too far with the visualisation and aesthetic.
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February 2016
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